Tilda Swinton and Jordan Peele Spend Quality Time Orbiting the Moon in W+K’s Latest for Lyft

When last we heard from everyone’s favorite pink ride share company, Lyft was traveling the Oregon trail with Jeff Bridges, who was waxing philosophical about the evolution of transportation. Wieden + Kennedy follows up on that effort by fast-forwarding 135 years into the future. This time, they tie the process of calling a car with an app to the space race of 1971 that saw NASA spend extended periods exploring the moon for the first time. In place of The Dude, Lyft recruited odd couple Tilda Swinton and Jordan Peele to play the roles of driver and passenger, respectively, while riffing on the fact that every trip, no matter how small, stems from a series of decisions. As before, Lyft positions itself as the more reputable of the two big ride share companies without mentioning its rival Uber by name. But the message is clear. [kickout id="1"] In reality, cosmonaut Valentina Tereshkova became the first woman in space by orbiting the Earth 48 times in the summer of 1963. And Sally Ride would not fly on the Challenger until more than a decade after the Apollo missions that inspired this campaign. Beyond the TV spot, which has been airing during today’s NFL games, “Riding Shotgun” also includes a series of 15-second social media-ready shorts that make the most of this scenario. Peele again plays the comic relief to Swinton’s straight-shooting pilot, referencing present-day technology in order to remind us—as in the Bridges campaign—that Lyft is very much a modern company. That said, nothing transcends time and space quite like Norman Greenbaum's 1969 hit "Spirit in the Sky." [kickout id="2"] [kickout id="3"] [kickout id="4"] [kickout id="5"] [kickout id="6"] CREDITS Agency: Wieden + Kennedy New York Client: Lyft Campaign: “Riding Shotgun” Executive Creative Director: Karl Lieberman Creative Directors: Stuart Jennings, Laddie Peterson Copywriter: Matt Simpson, Pepe Hernandez Art Director: Alison Joseph, Blair Warren Head of Integrated Production: Nick Setounski Content Producers: Alison Hill, Alexey Novikov Head of Strategy: Dan Hill Strategy Director: Tass Tsitsopoulous Account Team: Samantha Wagner, Jasmine Cogdell, Lee Ford Communications Planners: Karlo Cordova, Neil Sawhney Project Manager: Kristin Daly Traffic Director: Sonia Bisono Head of Business Affairs: Patrick O’Donoghue Business Affairs: Michael Moronez, Carla Curry Production Company: Biscuit Director: Noam Murro Executive Producer/COO: Shawn Lacy Executive Producer: Holly Vega Line Producer: Jay Veal Production Supervisor: Jen Berry Director of Photography: Phedon Papamichael Editorial Company: Arcade Edit NY Editor: Jeff Ferruzzo Editor (Social Videos): Laurel Smoliar Sr. Post Producer: Gavin Carroll Assistant Post Producer: Arlene Perez Executive Producer: Sila Soyer Editorial Assistant: Samuel Barden VFX Company: The Mill VFX Flame Lead: Keith Sullivan Nuke: James Cudahy, Ting Jung-Hsu, Vi Nguyen, Sungeun Moon Executive Producer: Chris Kiser Producer: La-Râ Hinckeldeyn Production Coordinator: Ashley Goodwin CG Lead: Ajit Menon CG – Modeling/Texturing: Constance Bensen, Ivan Joy CG - Animation: Hannah Lee CG - FX: Yimo Xu CG – Lighting/Rendering: Billy Dangyoon Jang, Juan Carlos Barquet Telecine Company: Company 3 Colorist: Tom Poole Mix Company: Sonic Union Mixer: David Papa Music: Spirit In The Sky Artist: Norman Greenbaum

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Tilda Swinton and Jordan Peele Spend Quality Time Orbiting the Moon in W+K’s Latest for Lyft

The year is 1971, and the mission is Apollo, in these odd-couple ads

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