Ecommerce

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership

The companies will work together to train brands and marketers on the platform's opportunity

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership
The #TikTokMadeMeBuyIt hashtag has generated over 4.2 billion views since it began being shared by the community in 2020.Publicis Groupe, TikTok
By Stephen Lepitak

August 3, 2021

Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

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