TikTok Heightens Commerce Credentials With Publicis Groupe Partnership

The companies will work together to train brands and marketers on the platform's opportunity

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Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community.

With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights, product discovery and purchase intent through the entertainment platform, while also testing its commerce products, capabilities and creative solutions.

Publicis clients will be chosen to participate in the “Community Commerce Sprint” incubator program to create commercial campaigns ahead of the forthcoming holidays, and they will also work with TikTok and Warc research to provide data insights and create best practices to add to their commerce strategies.

“As we’ve seen time and time again, the TikTok community has an incomparable ability to make products go viral—and sell out—almost instantaneously,” Khartoon Weiss, head of global agency and accounts, TikTok explained...



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