TikTok Entertainment Hub Flighthouse Is Now Acting as an Agency for Brands to Reach Gen Z

The company works with consultancy firm IF7 to craft influencer-driven campaigns

Flighthouse is the most followed brand on TikTok thanks to a simple content model that has catapulted the account to 28.2 million followers: invite a few influencers into a studio and hit record. The studio engages them in trivia games like “Name Those Abs” and “Finish The Lyric,” and condenses the best moments into platform-friendly video bites.