Can TikTok Cut Out the Middle Man Between Creators and Brands?

The platform's creator marketplace could disrupt influencer marketing agencies

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TikTok is a hub where influencers build up their net worth, average people take stabs at internet fame and brands either make effective or cringe-worthy attempts to connect with Gen Z. The platform has been considered a long-time threat to media like YouTube and Instagram, but one of TikTok’s growing capabilities could potentially disrupt a whole new sector of business: influencer marketing agencies. 

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