This Winery’s Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability

With down-to-earth humor, agency Humanaut flaunts Bonterra's eco-friendly practices

Take a swill. What can you taste? Maybe it's a hint of "ancient farming techniques.” Bonterra / Humanaut

To all the wine snobs out there: Everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.”

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.