This Unnerving Political Ad Uses a Visual Metaphor That Will Stay With You

It was created as an unofficial side project by W+K employees

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The bald eagle has always been a complicated icon of the United States. Ben Franklin famously referred to it as a “bird of bad moral character” due to its nature as a scavenger that would take food from other predators because the eagle is “too lazy to fish for himself.”

But Franklin’s judgmental anthropomorphizing aside, the bald eagle is unquestionably a noble creature to see in nature. (Full disclosure: I watched one yesterday soaring over a river surrounded by fall colors, and it was a simply breathtaking sight.)

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