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When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn’t fit in the existing nomenclature, so they called it a business invention firm, positioned “somewhere in between a consultancy, innovation firm and an agency,” explained Inamoto.
Early on, the pair decided to eschew traditional advertising to focus on clients’ customer experience, including launch client Uniqlo. “We help them identify what they should do next. We help them imagine, plan and construct the best-in-class customer experience online and off,” Inamoto added.
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