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“Picture Ned Flanders and the Bradys, every day’s the same pace as the ’80s.”
Those are the descriptive and funny lines that define this three-minute video promoting Mount Pearl, a city with a population of about 25,000 people in Newfoundland, Canada (the smallest in the province). The short comes from Target Marketing, an award-winning ad agency that used a surprisingly solid rap song to promote the various amenities.
The fact is, the town isn’t known for much of anything … which is actually spun as a plus in the playful, self-aware tune.
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