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Here’s an unconventional ad: One of the spots during the 2021 Super Bowl won’t advertise a product or service. Instead, it’s showing the opportunity to enter a trip—to space.
Called Inspiration4, it’s the brainchild of 37-year-old Jared Isaacman, founder of payment processing firm Shift4 Payments. Isaacman, who’s also a pilot, is offering two people the chance to take the flight with him.
A 30-second Super Bowl ad will spread the word about the trip, which is set to occur this fall aboard a Dragon capsule, a four-person spacecraft developed by Elon
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