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In a study released to Adweek measuring U.S. creative agencies’ new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis Groupe-owned shop adding three accounts to its roster.
The research group’s study found a total of 33 creative accounts switched hands during the period, compared with 34 in the first quarter of 2017.
Leo Burnett won the U.S. account of rising discount supermarket chain Aldi, Nintendo’s Pokemon and the global business of Campbell’s Soup and Sauces, according to the research group.
Kantar Media reported Aldi spent $57.7
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