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The short documentary opens with the heartbreaking viral video, filmed by the International Animal Rescue, of an orangutan desperately, and unsuccessfully, trying to fight off an excavator for the palm oil industry as it tears down his home.
The film is only part of a recent campaign from FCB&FiRe, the FCB network’s Latin alliance in Madrid, aimed at raising awareness of the deforestation by the palm oil industry for Trapa, a Spanish confectionery brand that is one of the first companies worldwide pledging to remove the widely consumed vegetable oil from all its products by 2019.
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