This Shop's Name Is an Ode to the New York Public School System

PS260 launched shortly after 9/11

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PS260, a creative editorial company that specializes in postproduction and visual effects, didn’t launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, “a time we wanted to feel rooted in New York,” managing partner Zarina Mak explained. In fact, the shop’s name is a nod to the city’s public school system.

In 2002, the focus was on editing—a lot of commercial editing—for brands including Harry’s, Intel, JetBlue and M&M’s, helping them tell their story through the postproduction process. Now,

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.