This Professor Uses Her Educational Expertise to Provide Clarity for Businesses

Denise Roberson is making TBWA\Chiat\Day history as its first chief purpose officer

a woman with short brown hair wearing a shirt that says hope, leaning against a purple wall
Roberson uses her expertise to mix her values into business practices. Courtesy of TBWA\Chiat\Day

Denise Roberson went into 2020 with a plan: She was going to make waves as TBWA\Chiat\Day Los Angeles’ first-ever chief purpose officer. But when the pandemic upended her plans, it was an opportunity to apply everything she’s learned in her career to teach companies the proper way to align their values with what’s going on in people’s lives.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.