Out of Home

This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes

Agency Hungry and Foolish and bank BNP Paribas celebrate small business

A series of movie-like posters above a cinema entrance show local businesspeople as cinematic heroes — Local business employees become cinematic heroes in this French campaign aimed at boosting theaters and small businesses.Hungry and Foolish

April 27, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

“Not all heroes wear capes” is a well-worn adage, and it appears to be a central insight to a clever new outdoor campaign by French agency Hungry and Foolish for bank BNP Paribas.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles