This New 'User-First' Bike Helmet Made Its Debut at the Tour de France

Scott Sports and Huge Toronto team up for the Scott Split Plus

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A cycling gear maker might not think about partnering with an ad agency to develop an aerodynamic helmet for the Tour de France. But Switzerland-based Scott Sports and advertising/design firm Huge Toronto managed to make one that’s functional without losing that certain je ne sais quoi in the design.

The Scott Split Plus, worn by British cyclist Simon Yates on team Mitchelton-Scott during the time trial stages of last month’s annual race, was designed to be “user first.”

“User

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