This New Truth Initiative Study Shows the Effectiveness of Antismoking Ads

Nonprofit and AOR 72andSunny estimate they prevented over 300,000 teens from smoking

A new study released today by the Truth Initiative shows that its campaign efforts to reduce smoking in the U.S. are working.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.