This New Truth Initiative Study Shows the Effectiveness of Antismoking Ads

Nonprofit and AOR 72andSunny estimate they prevented over 300,000 teens from smoking

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A new study released today by the Truth Initiative shows that its campaign efforts to reduce smoking in the U.S. are working.

According to the study, which was published in the International Journal of Environmental Research and Public Health, U.S. teens and young adults aged 15 to 21 reported that they smoked less and were less likely to take up habitual smoking after being regularly exposed to Truth campaigns over a 12-month time period. The age is important considering 99 percent of adult smokers say they started by the age of 26, according to Truth.

The

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