This New Shop Is Seeking to Redefine the Agency of Record Model

Madras evolved out of Ad2Pro Media Solutions

Fred Schuster, Andrew Ladden, Bill Davaris (left to right)

Clients around the world are moving away from agency of record relationships in favor of cost-cutting, project-based contracts and in-house assignments. But with the acquisition of U.K. agency Somewhat and the subsequent hires of chief creative officers Bill Davaris and Andy Ladden from Ogilvy & Mather, Ad2Pro Media Solutions CEO and agency veteran Fred Schuster thinks he’s found a solution to one of the industry’s most pressing problems. And that solution has a name—Madras.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.