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If you were lucky enough to have been read bedtime stories as a child, then you’ll no doubt have fond memories of being transported to different places and times using the power only of a good story and your childhood imagination.
TBWA/Paris captures that sense of awe and wonder in its latest campaign for McDonald’s France, which promotes the fact that since 2015 the fast food chain has given away 60 million free books with children’s Happy Meals.
Directed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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