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Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well.
Geico, of course, set the bar with its “Unskippable” campaign in 2015, which pulled off the seemingly impossible feat of creating a preroll ad that would go on to win the Cannes Lions Film Grand Prix. Ikea also tried, counterintuitively, to convince viewers not to skip ads by
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