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Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper.
Grey Group Poland recently brought together the nation’s largest retailers and the Polish National Fire Department to distribute a flier that looked like almost any other ad you might find in your mail or newspaper. But the difference was in how Poles were told to use it.
Instructions on the leaflet took up only part of the ad page and told the recipient to hold it up to a home intake vent.
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