This Marketing Collective Helps Antiracism Movements Create and Spread Their Messages

The Humanity Lab was founded by Veronica Marshall at PR firm MSL

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Every day, movements and grassroots organizations are popping up to fight systemic racism, police brutality and other injustices. In the advertising industry alone, various groups and initiatives—such as 600 & Rising and In for 13—have formed in recent months to help agencies diversify their ranks and become more inclusive.

With a background in marketing and communications, Veronica Marshall recently decided that she, too, wanted to use her skills to do something to help. Shortly after the police killing of George Floyd on May 25 in Minneapolis, Marshall came up with the idea for The Humanity Lab, a collective of marketers and creatives who use their knowledge and resources on a pro bono basis to help activists with an “antiracism, pro-humanity agenda.”




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