This Life-Saving Christmas Ornament Doubles as a Fire Extinguisher

An agency and its fire-prevention client plan to bring the device to market this year

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The combination of tinder-dry trees and decorative lights is all too often a cocktail for fiery disaster each holiday season, especially in areas where home fire extinguishers and the know-how to operate them  are not as common.

Mexican agency Figallo and client Fire Service Plus Mexico are aiming to get out ahead of that danger this year with a new self-activating extinguisher system fitted into inconspicuous tree ornaments and topper stars. Set for release later this year, the “Christmas Hero” devices are each rigged to spray a small cylinder of extinguisher foam called FireAde when a built-in sensor detects fire.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in