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It’s frustrating when you make plans to grab a beer with friends, only for them to cancel last minute. Swedish beer brand Norrlands Guld has a solution, albeit a somewhat drastic one.
“Trying to plan a simple get together with a friend can be tricky. Just because you agree to grab a beer doesn’t necessarily mean it will happen,” Norrlands Guld’s Charlotte Liljewall said in a statement. “To put an end to this half-hearted behavior and get more Swedes to meet as agreed, we’ve created a digital tool that helps turn empty words into action with a contract that guarantees a beer will take place.
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