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After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win pitches, assure clients they’ll see their projects through, and then dump the work on junior staff. “It just seemed like a farce to me,” said Hooper.
That’s why she and Goldman founded creative and strategy agency A-OK Collective. “A-OK was born out of a whole career of bad experiences,” Hooper, who now serves as president of the agency, said.
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