This Insurance Company Is Just as Obsessed With Your Engagement Ring as You Are

The holiday lights and Christmas trees are safely packed away (for some, anyway), which means that it’s time to stress about Valentine’s Day. What makes the holiday of love such a pressured event? For some, it’s the task of securing reservations at that overpriced restaurant or finding a babysitter willing to sacrifice their own date night. For others, it's about finding the perfect gift, especially if you plan on bestowing a special piece of jewelry upon your loved one. The thought may count for something, but if you’re going to spend gobs of money on a ring imbued with lifelong promises or a timepiece meant to withstand generations, it may not be enough for the person just to like it; you want them to love it, to look upon it fondly for years, to obsess over how perfect it is. And if you’re lucky enough to stumble upon the ring of all rings, then you better find a way to protect it. Jewelers Mutual Insurance Company appears to not just love, but obsess over the jewelry they swear to protect. In a new campaign called “Jewelry Obsessed,” the insurer leans into its deep abiding love—with the help of Chicago-based agency Laughlin Constable—by celebrating those who are similarly invested. [kickout id="1"] Sarah, for instance, is a newly engaged woman who is so entranced by her engagement ring that, according to the ad, “she would make it her Maid of Honor if it were socially acceptable.” And while some might find that level of devotion a little over the top, Jewelers Mutual shares in that passion. [kickout id="2"] After all, they have a polisher for their polisher. There's no judgment here, and that’s the point: The campaign is about indulging in harmless obsession and finding the right professionals who understand just how much that ring means to the person showing it off every chance they get. [kickout id="3"] “Not surprisingly, our research shows that most consumers are obsessed with their jewelry because of the emotional events that their pieces represent, such as marriage, a special trip or a promotion,” said Ken Murray, vice president of digital at Jewelers Mutual. “With this campaign, we are, in a fun, whimsical and relatable way, sharing consumers’ obsession with jewelry, because insuring jewelry is all we do.” CREDITS Client Credits: VP Digital – Ken Murray Brand Marketing Manager – Tyler Krowiorz Agency Credits: Chief Executive Officer - Mat Lignel Chief Creative Officer – Lisa Bennett Group Creative Director - Pat Laughlin Executive Creative Director - Vince Cook Sr Copywriter - Dana Kaphingst Copywriter – Matt Portman Art Director - Ruby Christenson Chief Strategy Officer - Mark Carlson Director, Strategic Planning - Tom Curtes Managing Director HIVE - Chris Bing Content Producer - Lynne Fraser EVP Media – Vanessa Watts Media Supervisor - Kevin Shanley EVP Account Services - Susan Stearns Sr Editor - Eric Arsnow Editor - Frank Sigwarth Editor - Travis Whitty Director, Integrated Production - Ryan Duffy VP – Integrated Production - Stacey Johnson Account Executive - Charlie Murphy VP Account Services - Kate Raasch Production Credits: Production Company: Biscuit Filmworks Director: Clay Weiner Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Shannon Barnes Head of Production: Mercedes Allen-Sarria, Rachel Glaub Director of Photography: Adam Marsden Production Designer: Jordan Worth

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This Insurance Company Is Just as Obsessed With Your Engagement Ring as You Are

Laughlin Constable launches campaign for Jewelers Mutual

Shannon Miller

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Shannon Miller