This Initiative Turns Your Social Media Posts Into Letters to Congress Using the Handwriting of a Shooting Victim

Agency Area 23 worked with Change the Ref on the project

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

It’s easy to vent one’s political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten.

That’s the impetus behind Change The Ref and Area 23’s Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows users to either print out and mail the posts themselves or have it done automatically, thanks to a partnership with  Imagination International Inc.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in