This Independent Shop Created 2 of the Most Popular Super Bowl Ads

Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable'

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What do two of this year’s most successful Super Bowl ads have in common? They were created by the same small independent agency: Chicago’s Highdive.

The agency was behind both Jeep’s “Groundhog Day” ad starring Bill Murray and Rocket Mortgage’s “Comfortable” starring Jason Momoa. Both ads were named to Adweek’s list of “The 10 Best Super Bowl Ads of 2020” (at numbers one and 1o, respectively); “Groundhog Day” also topped USA Today’s Ad Meter, with “Comfortable” coming in at No.

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