This Historical PSA Powerfully Encourages Girls to Defy Stereotypes and Pursue the Sciences

Ogilvy's campaign with Chemours stars a young Marie Curie

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Women throughout history have made countless noteworthy contributions to science, technology, engineering and math. Yet today, they still only hold a scant 29 percent of jobs in STEM, according to the advocacy group National Girls Collaborative Project.

With a powerful new campaign highlighting just a few of those contributions, chemical company Chemours aims to encourage young girls to pursue careers in the sciences.

The three 30-second YouTube videos created by Ogilvy New York and its production unit tell the stories of three prominent female pioneers in STEM: chemistry teacher, writer and civil rights activist Josephine Silone Yates; physicist and chemist Marie Curie; and bacteriological chemist and refrigeration engineer Mary Engle Pennington.



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