Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Women throughout history have made countless noteworthy contributions to science, technology, engineering and math. Yet today, they still only hold a scant 29 percent of jobs in STEM, according to the advocacy group National Girls Collaborative Project.
With a powerful new campaign highlighting just a few of those contributions, chemical company Chemours aims to encourage young girls to pursue careers in the sciences.
The three 30-second YouTube videos created by Ogilvy New York and its production unit tell the stories of three prominent female pioneers in STEM: chemistry teacher, writer and civil rights activist Josephine Silone Yates; physicist and chemist Marie Curie; and bacteriological chemist and refrigeration engineer Mary Engle Pennington.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in