This Frozen Pizza Brand Is Natural. Its Ads Are Anything But

Real’Za gets weird and wacky in new campaign


Frozen pizza tends to lack natural ingredients, not to mention pronounceable ones. With that in mind, an offbeat campaign for frozen pizza brand, Real’Za Pizza, promotes natural ingredients in … let’s just call them unnatural scenarios.

Real’Za is a minimally processed frozen pizza from Bernatello’s Foods of Maple Lake, Minnesota. It’s presently available in grocery stores throughout the upper Midwest, and with its most extensive ad campaign to date is looking to expand its geographic footprint.

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