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The last thing Dan Greener and Joe Federer expected to do during a pandemic was start an online advertising school.
When stay-at-home orders went into place across the globe, Federer and other moderators of the Reddit subreddit r/Advertising noticed an influx of graduating students who had questions about the industry. Shortly after this, someone in the community suggested there should be a Zoom happy hour call, and the subreddit—which has more than 105,000 members—hosted one for 30-40 attendees.