This Event Production Company Pivoted Into a Full-Time Sanitation Service for Businesses

Chicago-based Platinum Events turned into Platinum Sanitation Services during pandemic

Platinum Sanitation Services has been decontaminating Chicago-area facilities since March. Platinum Sanitation Services

Experiential marketing and event production agencies have had to retool their businesses to stay afloat during the pandemic, shifting to virtual events full time or manufacturing PPE for healthcare workers and essential businesses. One company in Chicago has become an entirely new business amid the Covid-19 crisis.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.