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Touching women’s hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues reached their current high-decibel crescendo.
“What we try to do with everything, including the people who work here and the brands we work on, is elevate what matters to women and find things that make women’s lives better,” said Fite, noting that the over-40 group is a particular interest.
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