This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Fancy wants to subvert marketing stereotypes

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Touching women’s hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues reached their current high-decibel crescendo.

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This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.