Leadership & Talent

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Fancy wants to subvert marketing stereotypes

fancy-content-2018 — Katie Keating and Erica Fite, co-founders, creative directorsThe Street Sensei

October 22, 2018

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

Touching women’s hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues reached their current high-decibel crescendo.