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Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era—and helping increase donations as a result.
The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit’s No. 1 fundraising channel. Its “One Moment” campaign for Make-A-Wish America, which showed the positive impact of granting children’s wishes, increased the nonprofit’s donations by 67 percent and overall revenue by 90 percent in 2016.
Other nonprofit clients—which make up 50 percent of True North’s billings—include Doctors Without Borders, Amnesty International and No Kid Hungry.
“In terms of the creative process, it comes down to finding emotional triggers that will compel people to educate themselves and accumulate interest that will lead to participation, donations or sharing information,” said CCO and co-founder Tom Goosmann.
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