This Creative Agency Is Trying to Brand the Anti-Trump Movement

Circus Maximus is a ringmaster of resistance

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No matter your political point of view, there’s no denying that Donald Trump’s presidential campaign was a highly effective exercise in branding.

Now three-and-a-half-year-old creative shop Circus Maximus, which works with clients like Angry Orchard, Justworks and CultureIQ, is attempting to brand the anti-Trump resistance.

“We wanted to give the ‘resist’ movement some optics,” explained co-founder and CCO Ryan Kutscher, who leads a team of eight full-time employees in New York and Boulder, Colo.

In the coming weeks, the agency will roll out merchandise like a hat that says “Make America Great Again”—but with backwards Rs mimicking the Cyrillic character—that will retail for $17.76,



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This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.