This Communications Firm Wants to Help Advertising Overcome Its Whiteness Problem

Bold Culture champions diversity in the industry

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From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today’s advertising world.

The Black Paper took the ad industry to task for failing to market to diverse audiences.

The five-person communications firm specializes in helping agencies and brands reach diverse audiences in a way that doesn’t make their eyes roll: by working from a thorough understanding of different cultures rooted in diverse hiring and retention practices.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.