This Cheesy Rock Ballad Pokes Fun at Other More Cliche, Greenwashed Ads

Humanaut adds another fun client in the natural and organic space

a man with longer hair crooning into a microphone
Rocking out to shopping right. Merryfield

Please don’t sing about “shopping with conviction” and “fixing the food system” while farm fresh pastoral scenes flash in the background. That could be advertising—vaguely and euphemistically—any number of healthy or earth-friendly products.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.