This Campaign Uses FaceApp to Age Pictures of Those Whose Deaths Sparked Outrage and Protest

#ItsGettingOld shows what Trayvon Martin, Sandra Bland and others would have looked like

Images show what (from left) Eric Garner, Sandra Bland and Trayvon Martin may have looked like at older ages. #ItsGettingOld

As the internet was becoming obsessed in recent weeks with FaceApp’s new photo-aging feature, three McCann New York creatives realized that the platform can be used to make a visual statement about the impact of police actions and gun violence. Senior designer Emely Perez came up with the initial idea to honor victims like Trayvon Martin, Sandra Bland, Philando Castile, Eric Garner and others by using FaceApp to show what each might look like at older ages.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.