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How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time?
According to a new campaign from Friends\TBWA of Bucharest, Romania, the answer is “very little.”
“Read Something Better” suggest that one’s time may be better spent consuming something a bit more worthwhile than a Facebook fight or a Twitter thread … like, for example, an actual book.
In order to make that point, the agency created two digital spots that summarize the material one actually absorbs when mindlessly scrolling through a social feed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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