This Book From an Ad Creative Teaches You How to Pair Cannabis With Specific Art Styles

Rob Lambrechts' High Art matches great works with the strains that can help decode them

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Just in time for 4/20, the most hallowed holiday on the weed calendar, a senior advertising creative will publish his first book, High Art: The Definitive Guide to Getting Cultured With Cannabis.

This coffee-table tome pairs some of the world’s greatest artwork with the specific cannabis strains, edibles and THC-infused beverages that can help make sense of them. The goal is to “elevate your experience” with the likes of Goya, Da Vinci, Rousseau and Monet so you can fully embrace the book’s unofficial tagline: “Art is dope!”

A resurrected pitch

A few years ago, Rob Lambrechts, chief creative officer at Pereira O’Dell in San Francisco, brainstormed a cannabis-meets-art-history book as part of a new business pitch.



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