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Nineteen times a day, or more than once every waking hour—that’s how often consumers talk negatively about themselves according to a Tula Skincare study. In a space that has historically capitalized on insecurity, the brand is establishing itself as an industry champion for self-love.
“The way the beauty industry approaches marketing is clearly fueling that negative voice in our heads,” CEO Savannah Sachs told Adweek. “We want to shine a spotlight on this issue and force a conversation within ourselves, in our industry and on social media.”