A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

Tula Skincare and Quirk Creative want to help consumers reframe their thoughts

Nineteen times a day, or more than once every waking hour—that’s how often consumers talk negatively about themselves according to a Tula Skincare study. In a space that has historically capitalized on insecurity, the brand is establishing itself as an industry champion for self-love.