Emerging Technologies

This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi and United Way help visualize the extent of poverty

Taxi partnered with United Way to create an AR skyscraper as part of the Toronto skyline. Norm Li
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By Ian Zelaya

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More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government.

To shed light on these statistics, agency Taxi Toronto and the United Way have launched a campaign that uses augmented reality to imagine how large of a skyscraper the city would need to house those 116,000 families.

Taxi partnered with technology company Array of Stars to create an AR app that puts the building, called “The #Unignorable Tower,” directly into the Toronto skyline.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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