Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Expectant mothers in Finland receive a box from the government with items they’ll need to help them adjust to parenthood: baby clothing, diapers, bibs and so on.
This custom recently sparked an idea from a group of advertising creatives: what if they could offer a similar welcome box to people about to embark upon a career in the ad industry? What useful objects might those newcomers need to help them navigate the role?
Their answers to that question were foreboding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in