This Animated Pangolin Is Trying to Get Hollywood’s Attention

The World Wildlife Fund thinks the endangered mammal deserves a movie of its own

An animated pangolin
Arnold Worldwide created Lin with help from Zombie, an animation studio. World Wildlife Fund

At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer—which is exactly the point.

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@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.