Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer—which is exactly the point.
The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become famous.
Sadly, his reasoning is grim: According to the World Wildlife Fund, 195,000 pangolins were trafficked last year for their scales alone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in