Independent Agencies

This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates

Boone Oakley's
The campaign ran in Charlotte, N.C. during Sunday's football game.
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By Emmy Liederman

September 22, 2021

On Sunday, North Carolina-based agency BooneOakley offered an off-beat message to tailgating football fans at the Saints vs. Panthers game in downtown Charlotte, N.C.: don’t get vaccinated.

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Headshot of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ad agencies.

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