This Agency Wants to Help Clients Measure the Real-World Value of Events and Activations

George P. Johnson teams up with software company RainFocus

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As the media ecosystem continues to splinter and concerns over transparency and accountability grow, more and more big clients are pressing their agencies to provide reliable proof of ROI.

That trend has now bled into one of the hottest (and least understood) areas of the ad industry—experiential marketing.

Today, George P. Johnson, a Project agency with a longtime presence in the events and activations space, announced it has partnered with SaaS company RainFocus to launch a new data-driven “Experiential

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