This Agency Veteran Wants to Turn the Carbon Conversation Upside Down

His organization focuses on regenerative agriculture

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This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

Nearly every conversation around carbon’s role in climate change centers around reducing carbon emissions.

Larry

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