This Agency Veteran Wants to Turn the Carbon Conversation Upside Down

His organization focuses on regenerative agriculture

A hand holds a dying plant.
“All you have to do is start working with the soil the same way nature does,” Kopald said. The Carbon Underground

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

@ErikDOster Erik Oster is an agencies reporter for Adweek.