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As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it.
Within 10 days, the team assembled a task force do some sort of in-person stunt, but when lockdowns prevented that from happening, the agency had to rethink its approach. The result was “Wash the Hate,” a campaign with a dedicated website and a celebrity-fueled PSA bringing attention to racism the Asian
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